About Keely Raff
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As a passionate Senior advocate, I've spent my professional career being a voice for Seniors, well before it became a trend. With over 20 years of national experience in sales, marketing, brand and creative services,
I possess a profound understanding of the older adult demographic.
​I believe in approaching things with a lot of heart and consideration, trying to make a difference in the most thoughtful way possible for the 50+ Longevity population.​
My goal? To dive headfirst into the world of persuasive copywriting. To keep rocking those winning market strategies that boost your brand and revenue, while armed with a mix of innovation and a solid background in digital and written communications.​
What sets me apart? I love defining brand positions that make you stand out from the competition and supercharge those sales with compelling copy.
​I'm your go-to person for crafting dynamic multichannel marketing campaigns with spot-on messaging.​​ ​​
Professional Overview
Freelance Writer specializing in the 50+ niche
Join me as I navigate the realms of copywriting for the influential, older adult niche. I aim to redefine the norms of the 50+ Longevity market with a fresh perspective that challenges aging stereotypes and ushers in the New Normal.
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By crafting engaging and informative content, I have been able to increase website traffic and social media engagement up to 50%. Let me help you achieve similar results, by optimizing your copywriting for higher conversions.
This is where Senior's stories meet strategy and purpose, one word at a time. By creating relatable content that resonates with the older adult market, we convert them to consumers.
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Here are some of my jam-packed competencies:
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Delivering copy that is consistent with an organization’s voice and adapted across channels
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Creating final copy decks that follow client brand and style guidelines and cite the source of information used
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Collaborating with client teams to understand and address client goals, messaging, strategy, and feedback on all copy
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Capable of writing for a variety of audiences and media, including print, email and digital ads
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A mind for both finding the right words and explaining the thinking behind them
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Collaborative and solutions - focused
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A creative thinker
Marketing Executive senior living expert
CREATIVE MEETS ANALYTIC: Developing Winning Sales Strategies that Drive Brand Recognition & Revenue
I"m a highly strategic, relationship-focused and change leader. Develop and execute strategies to optimize revenue growth, strengthening cash and leadership reserves while ensuring delivery of positive programmatic outcomes.
A project manager that balances a sense of connectiveness with fiscal management, growth planning and strategy. Lead the RFP process, pricing recommendation and proposal reviews, analyze potential client needs and available solutions to affect client performance, contribute to proposal content ond drive successful advancement in the sales process.
Experience in complex, matrix organizations to mid-size Nonprofits, where interconnecting all businesses disciplines from sales and branding to culture and operations is interwoven.